Alayna Hansel photo by Garett Graf

APPLETON — After being named best Advertising Agency / PR Firm in the Valley last year by the Post-Crescent after only a few years in business, Alayna Hansel is hoping to make it two in a row.

Hansel, who grew up between Kaukauna and Freedom and later graduated from Appleton North High School, says she launched her business, We Rose Marketing, in 2020 during the height of the pandemic.

Then last year, her company won its Best in the Valley award. Nominations for the 2023 Best of the Valley are now open through the end of February.


Hansel says graduated from high school during the start of the pandemic when school was entirely virtual.

She says it was a rough time for a lot of small businesses who relied heavily on building rapport with their customers in person.

“I recognized this and realized I had the opportunity to help these small businesses stay afloat,” Hansel said. “I reached out to a handful of small businesses in downtown Appleton to offer my services, and a lot of them hired me to help out with their social media marketing, as this was now a huge part of their marketing strategy.”

From those referrals, her business grew exponentially and she soon hired her first few independent contractors to help her out with the workload. That’s what built the team she has today, Hansel said.

Recently, she’s taken a position with Appleton North High School as DECA Advisor to give back to the program that helped her flourish as a young entrepreneur.

Her plans for the future? “To continue to grow my business and serve my clients to my best ability, and give back to the community that supported me as a young entrepreneur.”

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By Dan Plutchak

Dan Plutchak, born and raised in Kaukauna, is cofounder of Kaukauna Community News.