WALWORTH — Mecum Auctions, which bills itself as the home of The World’s Largest Collector Car Auction, has announced a multiyear agreement with ESPN for live streaming of Mecum events.
Mecum Auctions, a family-run company headquartered in Walworth County, Wisconsin, was launched in 1988 by Dana Mecum from his kitchen table with the help of his wife Patti and a few close friends.
Since then, Mecum Auctions has become the world leader of collector car, vintage and antique motorcycle and Road Art sales, hosting auctions throughout the United States.
This agreement to stream events on ESPN+ will enable Mecum to connect with a wider audience of viewers, broadening the car enthusiasts’ community while bringing Mecum’s audience to the popular streaming platform, according to a news release.
Mecum Auctions will make its ESPN+ debut March 20-22 at the Mecum Glendale auction in Glendale, Arizona. Each of the three days will feature six hours of auction coverage on ESPN+. ESPN+ will stream all 11 Mecum events live for more than 180 hours of programming.
“With live entertainment, competitive bidding and the thrill of high-energy auction action all serving as key components of Mecum’s formula for success, we’ve always known that our auctions appeal to people in a similar fashion as many major sporting events,” said Dave Magers, CEO of Mecum Auction in the news release, “With that in mind, expanding our reach to ESPN+ is an exceptional opportunity to grow our fan and customer base to people who are already of like mind and ready to welcome a new interest and hobby into their lives.”
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